More than 1 billion people use social networks;
More than 400 million of those use Facebook…
People love to connect with others and social media takes this desire to a new level. It’s easy to join a tribe, get close to the people and brands you love and really feel like you are part of a close-knit, influential team.
These days, people are using social media for everything from reconnecting with high school friends to doing big business. Your niche market is represented among every social network, and they are out there seeking answers no matter what industry you are in — including healthcare.
If you are not doing your part to represent your profession, to answer questions about your specialties and use your expertise to reach out to those asking for help, what are you waiting for?
The time to act is now. (Everyone else seems to be.) Otherwise, your competition will be glad to take over for you, or, more accurately, already are. Check out some of the statistics below.
Social networks and blogs continue to dominate Americans’ time online.**
More than 1 billion people (that’s more than 70% of the Internet population) use social networks.* The majority of our time is spent on social media. The rest is widely split across 75 other categories including playing online games, checking email, watching videos, searching the Internet and reading news. But the #1 destination is still social media.
Americans spend more time on Facebook than ANY OTHER site.**
More than 400 million people use Facebook daily and the average session lasts 37 minutes.* And when compared to the average adult Internet user, those active in social networks are more likely to spend money on music, clothing, shoes, gym memberships and sporting events; they are more likely to give an opinion on politics, current events and their favorite TV shows; and, are more influential in our offline world in general.
But when are we really offline? When away from the desk, most of us are wired to our cell. And, it just so happens that social media apps are the most used apps on smartphones.*
So again, if you are in the healthcare field and haven’t started using social media we have to ask: What are you waiting for? Millions of people may not find your site or blog on their own, but you can go where the people are, participate in social media and post industry information with links back to your site. If you need help, get started today with MediaDoc’s Easy 3-Step Process.
All Business — including Healthcare — can be BIG BUSINESS with social media.
Social Media Around the World 2011 by InSites Consulting.
**Nielsen’s State of the Media: The Social Media Report; Q3 2011.